Wolfheart, an ancient new scent for men

The heart of a wolf. This is an ad for Wolfheart cologne produced by Rootsin Toobers, CEO of  NailGun Promotions. Wolfheart was Rootsin’s brainchild and was manufactured in collaboration with Juggernaut Pharmaceuticals. NailGun spent millions on promoting this cologne for men, but mysteriously it never caught on. Some people claimed that it was because of the unusual odor of the cologne itself, said to smell like a wet dog. Others laid blame for the failure at Rootsin Toobers’  feet claiming his ad campaign was ill conceived.

June 2, 2009 · Filed under The Ads

3 Comments

  1. Kate Said,

    June 4, 2009 @ 2:20 pm

    I am very fond of the ads I see right now on this page. One for Body Odor Control, another for urine odor removal. I suspect the reason the ad campaign failed was due to a misunderstanding on the part of google–they put up the wrong ads and scared everyoe away.

  2. Owen Said,

    June 4, 2009 @ 3:35 pm

    I think these Google ads add another level of humor to the whole thing. I love the one about the “fishy smell down there.”

  3. michael Said,

    October 4, 2009 @ 9:28 pm

    I’m feeling so stinky now after mopping and cooking… I think I need wolfheart cologne to mask my funky scent!