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Wolfheart, an ancient new scent for men

The heart of a wolf. This is an ad for Wolfheart cologne produced by Rootsin Toobers, CEO of ¬†NailGun Promotions. Wolfheart was Rootsin’s brainchild and was manufactured in collaboration with Juggernaut Pharmaceuticals. NailGun spent millions on promoting this cologne for men, but¬†mysteriously it never caught on. Some people claimed that it was because of the unusual odor of the cologne itself, said to smell like a wet dog. Others laid blame for the failure at Rootsin Toobers’¬† feet claiming his ad campaign was ill conceived.

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  1. michael
    October 4th, 2009 at 21:28 | #1

    I’m feeling so stinky now after mopping and cooking… I think I need wolfheart cologne to mask my funky scent!

  2. Owen
    June 4th, 2009 at 15:35 | #2

    I think these Google ads add another level of humor to the whole thing. I love the one about the “fishy smell down there.”

  3. Kate
    June 4th, 2009 at 14:20 | #3

    I am very fond of the ads I see right now on this page. One for Body Odor Control, another for urine odor removal. I suspect the reason the ad campaign failed was due to a misunderstanding on the part of google–they put up the wrong ads and scared everyoe away.

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